Our Story

“Wildflowers adapt and bloom wherever they want. Be a wildflower.”

-Aly Aubrey

Poppies & Primrose was created for the eclectic spirits. The ones that find themselves feeling like a groovy disco queen one day to a hippie flower child the next. The ones who have been asked what their style is and can’t pick just one category because it changes each and every day. We’ve been there. And now we’re here for you. We want your clothing to reflect the person you are and the person you want to be. Because every part of you is incredible and we want to help you show that!

Our owner, Alana Underwood, has had a love for fashion for as long as she can remember. As a shy kid, it was always easiest to express herself through her clothing, and over time her style helped her gain confidence in who she was. She hopes that by opening this shop, she will help others like her gain their confidence and feel like the best version of themselves.

Thank you for your support!

-Poppies & Primrose